Advertising bracket sign



A. BENNETT ADVERTISING BRACKET SIGN Filed June.25, 1935 PRINT/N6PRINTING INVENTOR ARTHUR BENNETT Patented Aug. 4, 1936 ADVERTISINGBRACKET SIGN.

Arthur Bennett, San Francisco, Calif.

Application June 25,

- 4 Claims.

This invention relates to advertising signs of the type adapted forattaching to vertical surfaces suchasshow-windows, walls, doors, countersides, etc., to attractattention to the advertising matter printed ordisplayed thereon, and

the principal object of the invention is to pro-' vide a simple cheapsign of this type which when secured to the side wall, window, etc.,will form a bracket or shelf able to support some light object such as acarton of the goods advertised, bottle, jar, sample of the goods, etc.'Other objects are to provide such a sign with an ever-sticky gummededge or margin so that the sign may be readily applied to the desiredsupporting surface. Another object is to provide in such a sign aplurality of gummed margins which when the sign is in flat or blank formwill align themselves into a straight edge or margin so that a singlestraight piece of eversticky stripping tape or its equivalent may beapplied to all thedesired margins at' once.

Other advantages and features of the invention will appear in thefollowing description and accompanying drawing.

In the drawing Fig. 1 is a plan view of a cardboard bracket sign in flator blank form as scored and printed and showing the develop,

ment of the blank.

Fig. 2 is a perspective view of the erected bracket sign as folded fromthe scored blank of Fig. 1 and secured by its flanges to a vertica wall.

Fig. 3 is a plan viewof a modified form of scored blank to fold into abracket sign.

Fig. 4 is a perspective view of the erected v bracket sign as foldedfrom the scored blank of Fig. 3 and secured to a wall.

In the preferred embodiment of my invention as shown in Figs. 1 and 2the cardboard blank is died out to about the shape shown in Fig. 1 toform two side panels A each connected along one edge with a triangulartop panel B. by scored or creased lines (the light lines I) arranged tofacilitate folding both side panels straight downwards to form verticalside walls diverging from touching relation in front 2, or at the apexof the triangular top panel B to a widely spaced position at their rearvertical edges 3 when erected in position shown in Fig. 2. The rearedges of all three panels have flanges 4, 5, and 6, extending outwardlyfrom them and are scored or creased along the rear line of the threepanels as designated at I, 8, and 9, in a manner to facilitate foldingupwardly, or towardthe observer of the blank in Fig. 1, or in 1935,Serial No. 28,290

reverse direction to the scoring or .creasing of lines I which connectthe side panels A with the triangular top B. The flanges 4, 5, and 6,are so arranged as to terminate in alignment on a straight line when theblank is flat, as designated by the upper edge of the blank in Fig. 1,so as to make it possible to gum them all in one straight'line- (on theunder side of the blank of Fig. l)-or preferably apply a strip ofever-tacky gum strippingtape indicated at ill for later 10 strippingfrom the ever-tacky gum and leaving the gum on the margin of the flangeswhen ready to erect the sign and secure it to a wall. This type ofever-tacky gum stripping tape is the subject of my copending patentapplication 15 filed under Serial No. 13,037. The blank is also slitthrough the points designated by the'two short heavy lines ll, l2 toseparate the panel flanges 4, 5, and 6, and preferably has certaincorners cut oil. or died out in a rounding manner as at l3 after thetape or other gumming is applied so that the flanges will present abetter appearance when erected to form the bracket sign of Fig. 2 Theside panels A may likewise be cut to any desired artistic form on theirlower 5 edges as indicated at i4,.and any desired advertising, printing,or pictures may be printed or otherwise impressed on the side panels asindicated, and if desired on the top panel as well, though the latter isintended for use "as a shelf to support any desired article for display,for when the sign is folded to the position shown in Fig. 2 and, afterremoving the stripping tape, the ever-tacky gummed margins of theflanges are firmly pressed against a show window or wall X, a diagonallybraced bracket of considerable rigidity is formed which is able to beara light display article for an indefinite time, though when desired thebracket sign is easily removed without leaving gum on the wall orwindow, if the ever-tacky stripping tape has been used. It should,however; be noted that the sign could be secured in place by ordinaryadhesives, or-tacks if desired, but would not have the conunercial valueor practicability of the preferred form complete with its strip ofever-' tacky gummed tape in place. Also, the attach- ,ing flanges couldbe scored to turn inwardly instead of outwardly and be gummed on theopposite sides if desired.

In the modification shown in Figs. 3 and 4 the side panels aredesignated A and the top panel is formed of two sections B, B", eachconnected with a scored joint IS. with a side panel, and the side panelsare directly connected by a scored joint 16 for the full height alongthe apex of the erected bracket sign as shown in Fig. 4 instead of atthe upper corner only as the bracket of Fig. 2. When erected, the up persegments or panels B, B", are, preferably overlapped slightly asindicated at 25 in Fig. 4.

In the blank of Fig. 3 the gummed flanges H, l8 are on the rear ends ofall panels and do not form a straight run for applying the tape as theydo in Fig. 1 and hence require separate pieces of tape 19 on their rearsides or other form of gumming.

From the above description it will be evident that, while cardboard isthe most practical material for the blank, it may beof any sheetmaterial stiff enough to hold its shape to meet the particularadvertising requirement, also that while I show the gummed flanges ofthe erected brackets as extending outwardly, they may be gummed on theiropposite sides instead and folded to project inwardly so as to concealthem from view between the side panels, and also that modifications inform and proportions may be made. as may fall within the spirit of theinvention and scope of my appended claims.

I claim:

1. An advertising device comprising a fiat foldable blank of relativelystiff sheet material scored to form when folded a pair of substantiallyvertical rearwardly diverging side panels connected together at theupper end by a triangular panel, and laterally extending flanges on therear ends of the panels adapted for securing to a wall to hold thepanels in folded relation.

2. An advertising device comprising a flat foldable blank of relativelystiff sheet material scored to form when folded a pair of substantiallyvertical rearwardly diverging side panels connected together at theupper end by a triangular panel, and laterally extending flanges on therear ends of the panels adapted for securing to a wall to hold thepanels in folded relation, said flanges being of such a size and form asto fall into a substantially straight line when the blank is flat so asto facilitate the application of an adhesive thereto.

3. An advertising device comprising a flat foldable blank of relativelystifi sheet material scored to form when folded a pair of tiallyvertical rearwardiy diverging side panels connected together at one endby a triangular panel with scored joints extending the length of saidside panels, and laterally extending flanges on the rear ends of thepanels adapted for securing to a wall to hold the panels in foldedrelation, said flanges being of such a. size and form as to fall into asubstantially straight line when the blank is fiat so as to facilitatethe application of an adhesive thereto.

4. An advertising sign structure comprising a blank forming a pair ofside panels provided at one corresponding edge each with an attach" ingflange joined to the panel along a scored fold line, said panels adaptedto be folded to form a pair of self-bracing signs touching at theirforward ends and diverging rearwardly when said flanges are secured towall, and a triangular panel eonnected to said structure filling thespace between the side panels and forming a display supporting shelfwhen the structure is secured to the wall with the side panels invertical position.

ARTHUR BENNETT.

